If it’s been a while since you last updated your site, maybe it’s time to create a new site. Your business is always evolving, there have been changes since the beginning, and your website must also evolve along with your business. It’s your showcase in the online world, it’s important to reflect your brand or business, help sell your products or services, represent your brand well. At the heart of your entire online marketing strategy, an unattractive, outdated or mobile-friendly website will not do your sales any favors. The signs that you need a new site can be many, so experts have compiled a list of the most important ones. You can go for the best top 10 website designs in this case now.
Products or services missing
If your site is out of date, doesn’t have all the products or services your business sells, it’s time to upgrade. Whether you sell your products online or not, your site must reflect what you can do for your customers, so it can help you sell your products or services. If, on the contrary, nothing is missing and your site is littered with content, so disorganized that your customers can’t find what they’re looking for, it’s also a good reason to start thinking about a new, more organized and easy-to-navigate site.
Your site does not reflect your branding
When you look at your site, do you recognize your branding? If the answer is no, it’s time for a redesign. Your website is a key piece in your online marketing and should be congruent with your branding. Colors, images, style, copy and layout should all align with your brand so that your site fits your business as a whole.
What stands out is not what
Try it out, look at your site and look at what stands out, or rather ask someone outside of business, to see your site and tell you what you see first. If what stands out the most is not what you are currently promoting, then you need to make a change. The focus of your website should match your marketing and business focus so that it is a cohesive part of your marketing efforts.
Your website does not appear well positioned on search engines.
If it is becoming increasingly difficult for your pages to appear well positioned on search engines, it may be because your site needs to be updated. Make sure your website is optimized for search engines and that it follows your SEO plan. Confirming things like keywords and if the links are up to date will reinforce your SEO strategy. Most online searches are done on search engines like Google, so being well positioned in organic results is essential to attracting new customers.
It’s not easy to be in the top three, but you should at least try to be on the first page of Google’s organic results. If your current site is not making any progress on Google, it is worth considering designing a new site. To improve your organic results, make sure your new site is optimized for search engines, use strategic keywords, have a blog, and feed it regularly. One thing that cannot be missed is that your new site is responsive, i.e. optimized for mobile devices.